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catching up from the last few weeks - really enjoyed this quote, "If you want to build a deeper audience, tell the truth." i struggle with accepting the landscape of social/community building as it is advertised to be most efficient on social media platforms. we sometimes co-opt telling the truth (or the appearance of it) as a strategy to expand wider, rather than a measure of integrity (business-wise or personally) to journey deeper into the community and relationships we have already witnessed as valuable. love love this idea of building DEEPER, rather than wider.

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